Driving the performance agenda with customer


Driving the performance agenda with customer

What does Grundfos and F1 racing have in common? Well both are driven by performance. Grundfos Malaysia (GPM), held the Grundfos Performance Driven EXPO on August 3 at the Sepang FI Circuit in Kuala Lumpur. More than 500 customers (decision makers) attended this EXPO, from water authorities &  consultants, contractors, installers, business partners and industry players. Customers from Grundfos Indonesia & Grundfos Singapore (including Myanmar & Sri Lanka) were also present, making it a South Asia customer event.


This possibly was one of the most innovative pump events in Malaysia!  It was a full day event packed with exhibitions, whitepaper launch, technical seminars and
fun on the F1 Circuit. Okay Barutçu, Group Senior Vice President & Regional Managing Director, Grundfos Asia Pacific Region and Chee Khuan Leong, Area
Managing Director, Grundfos South Asia inaugurated the event by addressing the
customers. The EXPO then kick started with the launch of the Grundfos & Eco-Business (a sustainability-focused social enterprise) whitepaper on Flood Control in South East Asia. Mr. Joakim Larsen, Charge de Affairs of the Royal Danish Embassy of Malaysia gave the welcome speech at this launch which was followed by a panel discussion on Flood Control in Malaysia. The attendees of this session included Government authorities, Grundfos’ WU stakeholders and media.


To align to the theme of the Expo and the venue, the pits of the F1 track were transformed into exhibition booths to showcase Grundfos’ pumps & solutions. Demo and display were brought in from Denmark. The iSolutions offerings were prominently highlighted at the exhibition.


Concurrently during the exhibition, technical seminars on various topics were carried out through out the day.  The speakers were the APREG regional  colleagues and the topics they presented were on:

·        Intelligent Connectivity

·        Distributed Pumping System

·        Customer trends in Residential Building Solutions…What the Future Holds

·        Health Check On Your Pumps

·        Dosing Chemicals the SMART Way

·        Flood Control Solutions

Lucky customers who answered product questions correctly, were given a chance to go on a Car Rally experience around the race track!

GPM received positive feedback from the customers stating that they were truly impressed by the entire EXPO, the products showcased and the technical seminars. It was overall an impactful day, where Grundfos strengthen its position and highlighted its capabilities among the elite of the Malaysian pump industry!

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